Call for Submissions | 2026 Shanghai Senior Expo 'Lao Lai Sai' Silver-Age Walking Special Route Check-in Points Collection is Now Open!
2026 Check-in Points for the 2026 Shanghai Senior Expo ‘Laolaisai’ Silver Age Walking RouteHot Collection in Progress!
The ‘Laolaisai’ smart fitness mini-program is a digital service platform for silver age health jointly created by the Shanghai Civil Affairs Bureau and the Shanghai Sports Bureau, and is popular among citizens. During the 2026 Shanghai International Aging, Assistive Devices, and Rehabilitation Medical Expo (AID Senior Expo), the ‘Laolaisai·Senior Expo Themed Walking Route’ will be launched. We are now openly recruiting check-in points from all exhibitors, sincerely inviting quality enterprises to jointly create new scenarios for the silver economy!
I.Basic Activity Information
Activity Name:2026 Shanghai Senior Expo ‘Laolaisai’ Silver Age Walking Route Activity Time:June 4–6, 2026 (3 exhibition days) Activity Venue:Shanghai New International Expo Center (No. 1201 Fangdian Road, Pudong New Area) Guiding Units:Shanghai Civil Affairs Bureau, Shanghai Municipal Committee on Aging Office Organizer:Shanghai Public Welfare New Media Center Supporting Units:Organizing Committee of 2026 Shanghai Senior Expo
II. Five Major Cooperation Values, Empowering Enterprise Growth
1. Scene Innovation and Experience Upgrade
Create an integrated scene of ‘elderly care services + healthy exercise + consumer experience’ to enhance audience participation and brand memory.
2.Brand Upgrade
Included in the official Laolaisai route, receive unified branding and authoritative promotion, comprehensively enhancing brand credibility and silver-friendly image.
3.Precise Traffic and Increased Popularity
Family teams check in at designated points, driving traffic to booths, enhancing on-site experience and conversion efficiency.
4.Digital Empowerment for Long-term Reach
Check-in records in the mini-program allow continuous access to enterprise-specific pages after the expo, accumulating private domain users, achieving long-term traffic and long-tail value.
5.Multi-dimensional Communication and Exposure Boost
Included in the overall promotion matrix of the Senior Expo and Laolaisai, covering mainstream media, short video platforms, and silver communities, expanding brand voice.
III. Registration Conditions
1. Have completed booth reservation for 2026 Shanghai Senior Expo, with legal operation and complete qualifications; 2. Main business direction aligns with fields such as age-friendly, healthy aging, rehabilitation aids, smart elderly care, and elderly care services; 3. Agree with Laolaisai concept, cooperate with route layout, check-in process, and unified visual standards; 4. Set up a dedicated check-in area in the booth, with one staff member responsible for check-in guidance and interaction services; 5. Independently design age-friendly interactions and check-in incentives to ensure safe and convenient participation for the elderly.
IV. Basic Requirements for Check-in Points
Unified Visual: Use standard check-in display racks, check-in codes, and guide stickers provided by the organizer, placed according to specifications; Standard Process: Open Laolaisai mini-program → Scan code to check in → Complete simple interaction → Receive gifts/discounts → Check-in completed; Basic Services: Provide rest seats and water points, prioritize service for the elderly and wheelchair users, ensure clear pathways; Material Preparation: Provide gifts for on-site Laolaisai activity interaction during the expo, minimum 200 pieces.
V. Organizer Support Services
Provide unified check-in visual system materials(Display racks, QR codes, guide signs, etc.) Mark routes, points, company introductions, and discount information in the mini-program Included in official promotion Operation guidance, Q&A, and full operational support
6. Registration Method
1. Registration period: From now until May 11, 2026, or until seats are full. 2. Registration link:
This recruitment does not charge a registration fee. Exhibitors shall bear the execution costs of interactive gifts, personnel, etc.; False propaganda and forced sales are strictly prohibited. Ensure age-friendly, safe, and civilized services; The organizer reserves the right of final interpretation. In case of force majeure, adjustments will be notified in advance.
Project Contact: Laolai Sai Project Team, Shanghai Public Welfare New Media Center Contact Phone: 02161517073 Email: info@pwmc.org.cn Address: 7th Floor, Building 4, 105 Puyu West Road, Huangpu District, Shanghai
Video Introduction of ‘Laolai Sai’ Mini Program
Video of ‘Laolai Sai’ Nanjing Road Business Circle Theme Route Release and Olympic Champion Leading Walk Activity
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