Market site

At the fresh produce stall, organic vegetables like eggplant, red-skinned potatoes, and chives were exceptionally fresh, drawing many citizens to buy as soon as they were displayed. ‘These cherry tomatoes are flavorful and juicy, with great texture,’ staff enthusiastically promoted the greenhouse soilless-cultivated tomatoes—free of pesticides, diseases, and heavy metal residues.When eaten, they have a rich fruit aroma. Many citizens decided to order immediately after tasting.

At another stall, freshly baked highland barley rose cakes filled the air with aroma, making mouths water. ‘These are freshly baked and friendly for people with high blood pressure, high blood sugar, and high blood lipids. Our original price is 48 yuan per box, but on site it’s only 40 yuan per box,’ the stall owner explained while inviting customers to taste. Seasonal agricultural products from Chongming Island, such as saffron, white goat meat, Chongming cake, fresh strawberries, and dragon fruit, not only made citizens happy to buy but also offered great value. ‘It’s a great deal, good quality and low price. The staff guided me to use WeChat Pay and I enjoyed a 100 minus 30 discount,’ said citizen Zhou Xueying, returning with a full load.

At the event, Shanghai Rural Commercial Bank offered payment discount benefits: any citizen aged 50 or above can receive a WeChat Pay coupon for 30 yuan off on a single purchase of 100 yuan or more by adding the corporate WeChat at the ‘Heart Home’ public service stall and completing verification. The coupon is valid throughout the Shanghai Silver-Hair Store, whether purchasing elderly-friendly products, fresh agricultural products, or health services.

The benefits of this market were not limited to agricultural products. Inside the Silver-Hair Store, the Maochang Glasses stall was also very popular. Citizen Huang Yongkun was accompanying his mother to get reading glasses: ‘There’s a promotion today, a good deal. A pair of reading glasses, lenses plus frame, is only 280 yuan.’ Huang Yongkun said his mother had been wanting glasses, and it was perfect they came to the Silver-Hair Store today. ‘This place is very suitable for seniors. After getting the glasses, we’ll look at clothes. The market outside is also nice; I bought strawberries.’

Citizen getting glasses fitted

In the store’s full-scene elderly-friendly experience area, various home care spaces let visitors intuitively feel the thoughtful design of elderly-friendly products. In the kitchen showroom, an adjustable cabinet with disinfection and drying functions; deliberately raised open wall cabinets not only allow seniors to see the contents at a glance but also prevent toe bumps. In the barrier-free bathroom, there are bath chairs with rounded adjustable armrests, anti-slip textured elderly-friendly flooring, and emergency call buttons that connect to backend services with one press… Every detail meets the daily needs of the elderly. ‘Such an elderly-friendly renovation is both beautiful and considerate, making us seniors live more at ease,’ said citizen Lu Adi after the experience.

What truly turned citizens’ ‘interest’ into ‘action’ was the newly implemented Shanghai 2026 consumer goods trade-in subsidy policy for independent categories. Currently, smart beds (including smart mattresses), functional sofas (including massage chairs), and smart walking aids (including electric wheelchairs and exoskeleton robots) at the Shanghai Silver-Hair Store are all covered by the subsidy.

Senior citizen testing an electric wheelchair

In the wheelchair exhibition area, multiple electric wheelchairs are marked with a ‘20% subsidy’ sign, and many seniors are inquiring and testing. ‘This wheelchair originally cost over 4,000 yuan, and with the 20% subsidy, it saves nearly a thousand yuan,’ said citizen Shi Jianying, who test-drove an electric wheelchair accompanied by her children. After learning about the subsidy details explained by staff, she placed an order on the spot.

Ma Zhiwen, the store manager of Shanghai Silver-Hair Store and general manager of Shanghai Silver-Hair Economic and Trade Development Co., Ltd., introduced: ‘Smart beds and smart sofas can enjoy a 15% subsidy, while exoskeleton robots and electric wheelchairs can enjoy a 20% subsidy. Consumers can directly draw lots on site and pay using UnionPay QuickPass to purchase.’

It is reported that the ‘Silver-Hair Happy Shopping Festival and Leisurely Life Collection’ theme beneficial market will last until May 5th, and the Shanghai 2026 consumer goods trade-in subsidy policy for independent categories will last until December 31, 2026.