“2026 Shanghai International Aged Care, Assistive Devices and Rehabilitation Medical Expo” (abbreviated as “Shanghai Senior Care Expo”) will be held from June 4 to 6, 2026 at the Shanghai New International Expo Centre
expected to attract over20countries andregions with over 600 brand enterprises participating the exhibition area will exceed60,000 square meters visitor scale expected to exceed100,000 person-times
After 26 years of development, the expo has not only obtainedthe UFI certification from the international exhibition authority but also has become an annual platform for information exchange in the silver industry the best stage to showcase products rising to become a globally recognized industry event
Deeply cultivating the silver track, connecting global resources
As the aging of China’s population continues to deepen and the country’s high-quality development and opening-up policies steadily advance, the huge elderly population is releasing enormous market potential, attracting widespread attention from global silver economy enterprises.
Against this backdrop, the internationalization of the Shanghai Senior Care Expo is constantly improving, becoming a core platform for global aged care industry exchange and cooperation.In addition to overseas brand independent booths throughout the venue,the W3 hall features an international exhibition area of over 1,500 square meters,showcasing national pavilions from Japan, Australia, Canada, etc., as well as exhibitors from New Zealand, Denmark, Hong Kong China, and other countries and regions, bringing to the audiencenew age-appropriate products and services covering assistive devices, dietary nutrition, technology-based health care, etc., building an international exchange platform connecting global aged care technology and services.
Cross-border integration empowers, unlocking new vitality for the industry
Against the backdrop of continuous macro-policy efforts for silver economy at the national level, the boundaries of the aged care industry are constantly being broken and reshaped. Policy dividends combined with market demand are attracting more cross-border brands to accelerate their entry into the aged care track, injecting new vitality into the industry.
At this year’s expo,elderly education, senior tourism, senior musical instruments, age-appropriate renovation, dietary nutrition, age-appropriate lighting and other “Aged Care+” formats will be showcased. Brands such as Mlily (China’s No.1 smart bed brand), Dunhuang Musical Instruments (Chinese national brand), Bright Dairy (well-known Chinese dairy brand), Danone (French multinational food giant), IQAir (Swiss high-end air purification system), IKEA (Swedish home furnishing chain), and Qixin Yinian (an ecological enterprise under Dreame) are flooding into the silver track, bringing a diverse range of age-appropriate products and solutions. Meanwhile,multiple financial institutions such as Bank of Communications, Shanghai Pudong Development Bank, Bank of Shanghai, and Shanghai Rural Commercial Bank will also conduct on-site pension finance policy promotion and consumption-boosting activities.The increasingly diverse cross-border categories at the Shanghai Senior Care Expo not only refresh the audience’s understanding of the silver economy but also provide a new perspective on the future development of the industry.
Industry gathers, six major sections fully covered
As a bellwether of the global aged care industry, the Shanghai Senior Care Expo has always attracted attention with its strong industry cohesion.Leading brands in smart elderly careAnkangtong, Tianyu, Global Qingniao,benchmark enterprises for age-appropriate home furnishingTiantan, Shidao, Haier,and big names in elderly care servicesRenshoutang, Fushoukang, Yijia, CITIC Senior Careand many other industry giants all regard the Shanghai Senior Care Expo as a must-have platform for annual strategic releases.
With the continuous expansion of the exhibit system, this expo is based on six core sections, further refining themes and extending to establishthe Age-appropriate Product Zone, Rehabilitation Assistive Device Zone, Smart Elderly Care Zone, Elderly Service Zone, Silver Consumption Zone, as well as several sub-themed zones such as Hearing Health, Pension Finance, Smart Lighting, Home Renovation, and Dietary Nutrition.Through the deep aggregation and scenario-based presentation of the exhibit system, the expo significantly optimizes visitors’ exhibition navigation and business matching efficiency, demonstrating the resource integration and platform value of the top industry event.
Immersive experience upgrade, unlocking a new silver life
To further promote silver consumption through the Senior Care Expo platform, in recent years the Shanghai Senior Care Expo has carefully crafted multiple themed special exhibition areas, using immersive and scenario-based display methods to bring a fresh visiting experience to the audience.This year’s Senior Care Expo, combined with the “Silver Life Festival,” will create multiple new experience zones in Halls W1 and W2.
Among them, the first launchedSilver Hair Music Blockwill present a one-stop experience of diverse life scenarios such as food, beauty, and healing, and set up a ‘Friends Star Platform’ for the elderly to shine on stage; based on the wheelchair driving school, the newly addedExoskeleton Walking Streetallows visitors to personally experience ‘technology strolls’ and feel the joy of regaining freedom of movement. In addition, the expo will continue to set upSilver Hair Living Exhibition Areawith the theme ‘Where the heart feels at peace is home’, presenting a model room for future elderly communities;Rehabilitation Aids Zonewill create a ‘Home Rehabilitation Micro-Universe’ to provide one-stop consulting services;Elderly Food Benefits Exhibition Areawill bring intergenerational dietary experiences through ‘Time Workshop’ and ‘Future Food Lab’; the well-receivedParty and Mass Service Stationwill continue and expand service functions, providing warm and convenient exhibition services for all visitors.
Professional forums enhance high-quality industrial development
Shanghai Senior Expo always adheres to the concept of ‘industrial height and professional perspective’ to provide a platform for learning and exchange for visitors.Thisyear’s expo will focus ontopics such as senior finance, technology for aging, and new consumption scenarios, holding the ‘2026 Silver Hair Industry Innovation and Development Conference’.
In addition, it will jointly hold with the Shanghai Association of Elderly Care Services and Aging Industrythe series of activities of the ‘Big City Elderly Care Innovation and Development Conference’; together with multiple partners,conduct industry salons on different themesetc., deepening international cooperation and professional dialogue, providing a comprehensive value platform for industry professionals, and promoting high-quality development of the silver hair industry.
Grand Invitation, Co-creating the Future of the Industry
The 2026 Shanghai Senior Expo will be held from June 4 to June 6 at the Shanghai New International Expo Center
Sincerely invite industry partners to participate in the industry event Explore new opportunities in the silver economy and co-create the future of the industry!
Extended Reading
Important Notice | Shanghai Senior Expo Day 3 Extended Opening Hours!
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