Deeply cultivate the silver-haired track, link global resources | 2026 Shanghai Senior Expo opens in June
“2026 Shanghai International Senior Care, Assistive Devices and Rehabilitation Medical Expo”
（abbreviated as “Shanghai Senior Expo”）
will be held from June 4 to 6, 2026
at Shanghai New International Expo Center
It is expected to attract over20countries andregions
over 600 brand enterprises will exhibit
exhibition area will exceed60,000 square meters
visitor scale is expected to exceed100,000 person-times
After 26 years of development, the expo
has not only obtainedUFI certification from the authoritative international exhibition industry
but also becomes an annual information exchange for the silver industry
the best stage for displaying products
has risen to become a globally watched industry event
Deeply Cultivating the Silver Economy, Connecting Global Resources
As the aging of our population continues to deepen and the country’s high-quality development and opening-up policies steadily advance, the huge elderly population is releasing enormous market potential, attracting widespread attention from global silver economy enterprises.
Against this backdrop, the internationalization of the Shanghai Senior Expo is constantly increasing, becoming a core platform for global senior care industry exchange and cooperation.In addition to overseas brand independent booths throughout the entire venue,there is an international exhibition area of over 1,500 square meters in Hall W3,focusing on exhibiting national pavilions from Japan, Australia, Canada, etc., as well as exhibitors from many countries and regions such as New Zealand, Denmark, and Hong Kong China, bringing to the audiencenew senior-friendly products and services covering assistive devices, dietary nutrition, technology-enabled health, etc., building an international exchange platform linking global senior care technology and services.
Cross-border Integration Empowerment, Unlocking New Vitality of the Industry
Under the continuous efforts of national macro policies related to the silver economy, the boundaries of the senior care industry are constantly being broken and reshaped. Policy dividends combined with market demand are attracting more and more cross-border brands to accelerate into the senior care track, injecting new vitality into the industry.
At this expo,elderly education, elderly tourism, elderly musical instruments, senior-friendly renovation, dietary nutrition, senior-friendly lighting and other ‘senior care +’ formats will be centrally presented. Consumer brands such as Mlily (China’s No.1 smart bed brand), Dunhuang Instruments (Chinese national brand), Bright Dairy (famous Chinese dairy brand), Danone (French multinational food giant), IQAir (Swiss high-end air purification system), IKEA (Swedish home furnishing chain), Qixin Yinian (ecological enterprise under Dreame) have poured into the silver track, bringing a rich variety of elderly-friendly products and solutions. Meanwhile,Multiple financial institutions such as Bank of Communications, SPD Bank, Bank of Shanghai, and Shanghai Rural Commercial Bank will also carry out senior care financial policy publicity and consumer promotion activities on site.The increasingly rich cross-border categories of the Shanghai Senior Expo not only refresh the audience’s cognitive boundaries of the silver economy, but also provide a new perspective to gain insight into the future development of the industry.
Industry Gathers, Six Major Sections Fully Covered
As a bellwether of the global senior care industry, the Shanghai Senior Expo has always attracted attention with its strong industry cohesion.Leading brands in the smart senior care fieldAnkangtong, Tianyu, Global Qingniao,Benchmark enterprises of senior-friendly home furnishingTiantan, Shidao, Haier,and big names in senior care servicesRenshoutang, Fushoukang, Yijia, CITIC Senior Careand many other industry giants all regard the Shanghai Senior Expo as a must-have platform for annual strategic releases.
With the continuous expansion of the exhibits system, this expo, based on six core sections, further refines themes and extends to set upa senior-friendly products zone, rehabilitation assistive devices zone, smart senior care zone, senior care services zone, silver consumption zone, and many subdivided theme zones such as hearing health, senior care finance, smart lighting, home renovation, dietary nutrition, etc.Through deep aggregation and scenario-based presentation of the exhibits system, it greatly optimizes visitors’ exhibition-searching routes and business matching efficiency, highlighting the resource integration capability and platform value of the top industry event.
Immersive Experience Upgrade, Unlocking New Silver Life
To further leverage the platform of the Senior Care Expo to promote silver-haired consumption, in recent years, the Shanghai Senior Care Expo has meticulously created several themed exhibition areas with different themes, providing visitors with a novel experience through immersive and scenario-based exhibition arrangements.This year’s Senior Care Expo will combine the ‘Silver Life Festival’ to create multiple new experience zones in Halls W1 and W2.
Among them, the newly launchedSilver-Haired Music Blockwill present a one-stop display of diverse life scenarios such as gourmet food, beauty, and healing, and will set up an ‘Old Friend Starlight Stage’ for seniors to shine; on the basis of the Wheelchair Driving School, the newly addedExoskeleton Pedestrian Streetallows visitors to personally experience ‘tech walking’ and feel the joy of regaining freedom of movement. In addition, the expo will continue to set upSilver Life Exhibition Area, with the theme ‘Where the heart is at ease is home’, presenting a future senior community model home;Rehabilitation Aids Zonewill create a ‘Home Rehabilitation Micro-Universe’ to provide one-stop consulting services;Senior Food Delight Zonewill bring intergenerational dietary experiences through ‘Time Workshop’ and ‘Future Food Lab’; the highly acclaimedParty and Mass Service Stationwill also continue and expand its service functions, providing all visitors with warm and convenient exhibition services.
Professional forums support high-quality industry development
The Shanghai Senior Care Expo always adheres to the concept of ‘industrial height and professional perspective’ to provide a platform for learning and exchange.Thisyear’s expo will focus simultaneously ontopics such as silver finance, technology for aging, and new consumption scenarios, holding the ‘2026 Silver Industry Innovation and Development Conference’.
In addition, it will jointly organize with the Shanghai Association of Aged Care Service and Industrythe series of activities of the ‘Big City Elderly Care Innovation and Development Conference’; in partnership with multiple collaborators,industry salons on different themeswill be held to deepen international cooperation and professional dialogue, providing a full range of value platforms for industry professionals and promoting the high-quality development of the silver industry.
Invitation to the grand event, jointly drawing the future of the industry
The 2026 Shanghai Senior Care Expo will be held from June 4 to June 6 at the Shanghai New International Expo Centre
Sincerely inviting industry partners to join the grand event Explore new opportunities in the silver economy and jointly draw the future of the industry!
Extended Reading
Important Notice | Extended Opening Hours on the Third Day of Shanghai Senior Care Expo!
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