Recently, the Shanghai Municipal Government Information Office held a municipal government press conference. Shen Weihua, Director of the Shanghai Municipal Commission of Commerce, introducedThe 7th Shanghai “55 Shopping Festival”Overall situation and related work arrangements. Liu Min, Deputy Director of the Municipal Commission of Commerce; Song Hui, First-level Inspector of the Municipal Sports Bureau; Wang Zhihua, Deputy Director of the Municipal Bureau of Culture and Tourism; Xu Xin, Deputy District Mayor of Pudong New Area; and Shen Danna, Deputy District Mayor of Huangpu District, jointly attended the press conference and answered reporters’ questions.

The 7th Shanghai “55 Shopping Festival” will officially launch on April 30, spanning multiple important holiday consumption nodes, creating a “1+21+16+X” activity system: 1 launch ceremony, 21 municipal-level key activities, 16 district-level “one district, one theme” activities, and over a hundred key enterprise market-oriented special activities. With the theme “Love Shopping Shanghai, Enjoy Consumption,” it strengthens city-district cooperation, government-enterprise linkage, city-wide participation, and full media promotion,Achieving full coverage of business circles, commercial streets, shopping malls, brand enterprises, e-commerce platforms, terminal products, and consumer groups, making it a landmark event to promote the “Shanghai Consumption” brand.

Among the key activities, it is explicitly mentioned:

(V) People’s Livelihood Services for Universal Benefit

The Silver Life Festival connects the 2026 Shanghai International Aging, Assistive Devices, and Rehabilitation Medical Expo and Shanghai Silver Stores, showcasing “Livable Home” scenario-based solutions, “Tech Walk” exoskeleton pedestrian street, and launching the “Music Silver Age Street” one-stop integrated space for diverse life experiences including food, beauty, photography, and healing.

2025 Shanghai Silver Life Festival Site

As one of the important activities listed in Shanghai’s “55 Shopping Festival” for many consecutive years,This edition of the Shanghai International Aging, Assistive Devices, and Rehabilitation Medical Expo (abbreviated as “Shanghai Senior Expo”)The “Silver Life Festival”Will further expand its scale, holding related activities in Halls W1 and W2.The site will create more interactive experience spaces integrating cutting-edge senior care technology and new silver life formats, comprehensively enhancing the exhibition experience for the elderly.

It is worth mentioning that,In response to the high enthusiasm of the audience and to make it easier for more citizens to accompany their parents to the exhibition and have ample time to leisurely experience every highlight, this edition of the Shanghai Senior ExpoThe opening hours on the last day (June 6, Saturday) will be specially adjusted to 9:00-17:00.

The 2026 Shanghai Senior Expo will be held on June 4-6 at Halls W1-W5 of the Shanghai New International Expo Centre (No. 1201, Fangdian Road, Pudong New Area).An offline market and experience event specially designed for the elderly and families, gathering a vast array of silver high-quality products, great shopping subsidies, and fun immersive interactive sessions,Click to register for free visit, the “Silver Life Festival” invites you to celebrate in Shanghai!

2026 Shanghai Senior Expo Hall Layout

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